So, I’m just gonna come out and say that I’m a huge fan of Instagram.  Every time I’m on the platform, I’m completely blown away by the creativity I see from those I follow.  Seamlessly curated images and beautifully themed pages make scrolling through Instagram more of an art show filled with people I want to pay attention to.  And the marketing potential is amazing!

Since its launch in 2010, Instagram has grown to over 800 million users around the globe.  That is incredible!  So when I hear of small businesses not utilizing Instagram for their marketing endeavors, I have to shake my head in confusion.

But, ya know what?  In a way, I get it!

Social media as a whole has been relatively unstable in many people’s minds.  MySpace, once the prominent means of connecting online, swiftly faded as Facebook’s popularity grew.  And as new platforms popped up, we watched to see which ones would last.  Now, in recent weeks, Facebook has actually been losing users, and it begs the question, “Where is everyone going to hang out now?”

The answer is Instagram!

Your audience may not have changed, but where they’re connecting and how they’re communicating is.  With information being directed at us in more or less bite-size increments, Instagram is the perfect platform to really showcase your business, add crucial value, and drive traffic to your website.  It is one of the most accessible platforms, and if you strategize your content and marketing efforts on Instagram, it’s a great way to get in front of your target market on a bootstrap budget.

And don’t forget to have some fun!

Social media is first and foremost about building communities, and Instagram is an incredible platform for that reason.  By knowing who your audience is, you can easily search them out and offer them value through creative visuals and content that connects.  Whether your business is online or brick and mortar, Instagram is the way to find and nurture your tribe!

Not totally sure how?

No worries!  4 Tips to Enhance Your Exposure on Instagram is a free guide I’ve put together to help you.  Download your free copy HERE.

 

IpadMockup

Are you ready to take the next step towards owning your marketing efforts on Instagram? Schedule your free strategy session with me HERE.

 

If you need a little inspiration for what to post, visit my shop on Creative Market and grab one of the graphics packs and templates created specifically for Instagram and Instagram stories.  Find that HERE.